Written by Jessica van der Schalk, august 26 2020

What happened?

Among young adults, who often live in small spaces in cities, the popularity of indoor plants has grown strongly in recent years worldwide. Internet search data shows that interest has increased tenfold since 2010. The sales of indoor plants has also increased strongly, especially among millennials. So-called plant influencers on Facebook, Instagram and YouTube are getting more and more followers and offers from major brands in the plant sector. The Covid-19 lockdown has given this interest an extra boost, because people have started to pay more attention to home.

What does this mean?

Several reasons are given for the growing popularity of indoor plants. For example, research shows that the presence of greenery, even if it is only a few plants in the house, can reduce stress. What is more, plants have the ability to lower the carbon dioxide content and remove pollutants such as formaldehyde, trichlorethylene. Finally, it is indicated that plants offer millennials, who often start a family later and live in small houses without a garden, the opportunity to take care of a living being, which gives a sense of homeliness.

What’s next?

The growing popularity of indoor plants among millennials in particular, fits in with a broader trend of healthy eating and activities that reduce stress such as yoga and mindfulness. With the global pandemic, an economic crisis and climate change, the need for things that offer peace of mind in everyday life will persist. This trend is also consistent with the idea that people will never get used to an environment in which little nature is present, such as in cities.