In the coming months, Donald Trump will be leaving the White House (or not?) and it appears as though the U.S. will change direction under Joe Biden. Nonetheless, it remains to be seen whether and if so, how, the U.S. will rid itself of Trump’s legacy. Because when we set aside the person Donald Trump and reflect on the underlying Trumpism, if we consider Donald Trump a junction at which underlying trends meet that form the Trumpian paradigm, we are better able to see the fundamental forcefield that led to the rise of Trump. Here, we reflect on the sociocultural domain so as to better understand what Trumpism represents.
First, Trumpism definitively ushered in a post-truth era. From the perspective of cultural history, we’ve seen strong criticism since the 1960s of the idea of an objective, universal truth, as propagated by modern philosophy with an emphasis on deconstruction, perspectivism and relativism. Trumpism builds on this by giving this epistemological transition a concrete, political reality. On the one hand, this is happening because Trumpism effectively uses new modes of expression and epistemic strategies made possible by the internet and social media, such as fake news, filter bubbles, zone flooding and information overload. Due to fragmentation, our shared, collective reality with set standards is increasingly declining, and it’s becoming less and less clear how to act in it, what we should believe and how to position ourselves, though the number of perspectives on this has multiplied. As a consequence, a lot of people have become more critical of the process of arriving at the truth and acquiring knowledge, and the postmodern, critical mind has now become a social and political reality and the previously purely theoretical epistemological issues have gained societal relevance since the sixties.
On the other hand, Trumpism is also part of the ocular democracy of the past years that is facilitated by social media, where the performance or “spectacle” is deemed more important than the substance of whatever claim is made. Trump himself is a showman, who cares more about his own performance than the truth of his claims and has caused the fragmentation of truth to now also be a societal and political phenomenon. But in addition to undermining the modern idea of truth with postmodern irony and deconstruction, Trumpism also brings a new perspective on knowledge and our experience of the truth: Trumpism can be understood as a complex, metamodern phenomenon. We’ve written before that this applies to the coronavirus as well: the coronavirus is a complex phenomenon that we can understand and view from different perspectives, analyses and solutions have a high degree of moral ambivalence, and it’s a constitutive element of the Earth or the world population as a superorganism because all means and attention are directed towards it. This also applies to Trumpism: the rise and attraction of Trumpism should be understood from different perspectives (e.g. economy, media, geopolitics), debates concerning Trumpism inspire spirited moral discussions, and, far more so than with other American presidents, everyone has an opinion about Trump and what he stands for. So, underneath Trumpism, we see the tension between ideology and irony, and with that, the tension between modernism and postmodernism in political manifestation. That’s why “authenticity” is such an important value of Trumpism, meaning that politicians should be concerned with concrete problems people have, so as not to become alienated from citizens, and leaders should embody and convey a truly experienced sense of life.