We empower organizations through tailor built redefinition programs.

FREEDOMLAB PROVIDES

–    Redefinition Programs
–    Formatted ThinkTank sessions
–    The innovation toolbox
–    Consultancy
–    Coaching
–    Studies
–    Corporate memberships

REDEFINITION PROGRAMS
We empower organizations through tailor built redefinition programs. Programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators, renowned experts and creatives. Within these programs facilitators and experts challenge organizations, based on proven and validated methods and our insights from research regarding technology-based themes. Together we try to build scenarios on how people’s relation to the specific organization will change fundamentally through to the introduction of new technologies. Programs can consist of a combination of the following services: formatted sessions, consultancy, coaching, studies, corporate memberships. We provide programs on four levels:

  1. Strategy
  2. Positioning
  3. Engagement
  4. Organizational change

1. STRATEGY

Redefining your own position. In world where boundaries blur, it is important to define your own borders. We help organizations to understand their present, who they are and what the can be, in the light of technological change.

2. POSITIONING

Redefining your proposition. Based on new positions organizations have to redefine and improve their services and products. We help organizations to creatively anticipate their own future by helping them to translate strategies into new propositions.

3. ENGAGEMENT

Redefining the way you engage your clients. New propositions will only truly have impact if they resonate with your clients. We help organizations to translate new propositions into creative concepts that engage their clients.

4. ORGANIZATIONAL CHANGE

Redefining your competencies.
We believe that organizations can not ‘outsource’ redefinition. We empower people in organizations to redefine themselves and their own surrounding by developing competencies and coaching so that they can start to reorganize themselves.

You can’t plan ahead for societal change. But you can signal it at an early stage, respond adequately to it and even influence its course

FORMATTED THINK TANK SESSIONS

Over the years FreedomLab has developed several successful formats that enable us to work together with organizations on strategy, innovation, engagement and organizational change. Formats facilitate structured think-tanks for a wide range of organizations. These pressure cooker sessions capitalize on the creative capacities of committed teams to explore the future of our society – and your organization. Formats are build around a selection of 20 modular methodological building blocks, but are always made to measure for a specific context.

We provide the following formats:

Small-group sessions, built to confront established lines of thinking with the latest developments in technology and society. The aim is to develop new innovative and sometimes radical strategic or conceptual  directions.

–    A two day session
–    Maximum eight participants
–    Tailored input from our research group
–    Deep insight & idea conversion
–    Multiple facilitators, creatives and experts

Sessions for larger groups: primairly used for ideation, they lead to many new possible solutions engendered by the people in your organization to build healthier cultures that support change.

–    One full day event
–    10-100 participants
–    Tailored around company challenge
–    Broad overview & Idea generation
–     Multiple facilitators and experts

Small-group sessions, built to confront established lines of thinking with the latest developments in technology and society. The aim is to develop new innovative and sometimes radical strategic or conceptual  directions.

–    One or two full week
–    10-15 particpants
–    Mesh-up of experts & client team
–    Dedicated to company challenge
–    From ideation to business plan
–    Multiple facilitators, creative & experts

icon-fl-76x47 The Innovation Toolbox

THE INNOVATION TOOLBOX

You can’t plan ahead for societal change. But you can signal it at an early stage, respond adequately to it and even influence its course. Analysis and anticipation of societal developments is central to the skills that make up methodological toolbox. We developed 5 stackable modules each consisting out of 6 methodological steps. They can be applied in an iterative cycle as well as in stand-alone or customized arrangements. These modules and methods form the basis of our programs, formats and consultancy.

01. Sensing the Zeitgeist

What does a peat fire smell like in the winds of change? How do you open your mind to the signals of such dynamics? We start by broadening your perspective in the world today.

Different personality archetypes respond to events in different, telling ways. Understanding these responses helps us anticipate them. We also take time to appreciate the horizons of new tomorrows, brought on by today’s burgeoning technologies.

These two factors, compounded with your own heightened perception will allow you to induce new, clear formulations of the world around you.

02. Art of Reasoning

Those who have learned to read the signs, know that the omens of change are abundant and clearly visible. But which are the ones that will really have an impact?

This FreedomLab module helps teams to develop a reasoned and personal perspective on change. This is the module of ‘thinking big’, of learning to spot opportunities and setting a course decisively, based on sound assumption.

This module also pays attention to the skills needed to rally audience behind a common cause.

These two factors, compounded with your own heightened perception will allow you to induce new, clear formulations of the world around you.

03. Engaging the user

A compelling perspective on change is a good start. But the educated guess it has given you isn’t anything to put your money on yet.

There is an art involved in translating macro-perspectives and ‘big ideas’ into the sociale context and the action areas of (groups of) individuals. Only then does a good idea get real traction.

This module is where FreedomLab gives you the methodes needed to discover how your ‘big idea’ may impact the (latent) problems that societies or consumers are grappling with.

04. Hacking your ideas

After all the brainwork it’s time to get physical: action research, the combination of heads and hands.

Participants translate their sharpened ‘big ideas’ into a prototype that makes their choices and feelings literally tangible. The clarifying dynamics of ‘learning by doing’ is almost indescribable: you have to witness how the head responds to what hands discover and vice versa.

Once the prototype has been arrived at, it is time for the next important step: to improve the tangible protortype (and its underlying vision) via non-judgemental feedback.

05. Scale for impact

New technologies always develop at exponential rates. But exponential growth is only possible given a structure to accommodate such growth by storm.

This module teaches participants to discern which aspects of their idea have the scalability to reach every household on the planet… and which don’t.

Module 1: WHY IS THERE CHANGE?

01.    Deep why
02.    Dealing with complexity
03.    Radical change
04.    Wheel of reasoning

Module 2: WHAT DOES CHANGE IMPLY?

05.    Power of questions
06.    Socratic dialogue
07.    Radical change
08.   Building your argument

Module 3: HOW SHOULD WE RESPOND?

09.   Social / Service Design
10.   Interaction Design
11.   Engaging Users
12.   Game Design Thinking

Module 4: WHAT SHOULD WE DO?

13.    Ideation
14.    Visual Thinking
15.    Prototyping & Hacking
16.    Lean Testing

Module 5: WHERE COULD THIS GO?

17.    Scaling Strategies
18.    Breaktroughs (Hoshin)
19.    The Art of Pitching
20.    Self learning organisations