To understand how humans and technology interact we conduct action-based research.

To understand how humans and technology interact we conduct action-based research. Because of its unfinished nature, technology changes our possibilities but also our perspectives constantly (we shape our tools and thereafter our tools shape us).  So, in order to understand how technology and humans interact and how that influences organizations, a continuous and adaptive action-based research process is needed.  Our research approach can best be described as cross-disciplinary action-based research based on Grounded theory with a focus on scenario development and design research.

FreedomLab started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to creatively apply these technologies. Since then we have interviewed over 400 international experts and thought leaders about their vision on future developments in areas such as politics, design, technology and organizational change. Our clients get access to this database of interviews. Furthermore, we use the interviews to develop and maintain our research framework.

Our research is carried out by a group of recognized experts from diverse backgrounds

Our research is carried out by a group of recognized experts from diverse backgrounds such as Future Studies, Hegemonial Developments, Sociology, Anthropology, Arts, Education, Design Thinking, Organizational Design, Business Development, Branding & Identity, Technological developments, Big Data, IoT, Media & Imaging Technology, UX Design, Game Design, The Art of hosting etc.

We combine the wide variety of backgrounds and disciplines in our cross-disciplinary research. With input from the interviews within our research network we created a framework that guides our research, and our practice. The framework  is not only used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact. Our research focusses on four main technology/humanities driven horizons (we call them vista points):

A Networked Environment

Everything will be connected to everything, making the network ever denser and intertwined with our environments. A distributed network is also one of alternative routes, high speed, fluidity, causing equilibria to be extremely dynamic. This network-effect will cause all boundaries to blur (a spatial turn).

A Participatory Culture

When the network has become the dominant model / theory in use, the user is empowered to be an active part of the system; a participatory culture is emerging.

A Smarter way of life

To transform data into information and information into knowledge, we will not only need volume but also variety to create relevance and values for people. Relevance is always (hyper)local and personal.

Society 4.0

The convergence of nanotech, biotech and robotics has great promise but introduces also new challenges while we are surpassing the borders of ‘nature’, allowing more and more tech to get under our skin.


To facilitate learning by doing we created a living lab. In this lab, home to a dozen companies and catalysts of change (that work on the verge of creativity, technology and organizational- and system design), we experiment with new ways of organizing through creatively applying technology. Together with our network and based on a crossover mix of methods, knowledge, skills, attitude and technology we try to create a generative culture that thrives and creates. A culture that is like an ecosystem: sustainable, adaptive and able to creatively redefine itself constantly in the light of changes. This generative culture is created to set an example for an alternate way of organizing and to function as a source for developing our own capacity to anticipate the future by creatively redefining the present.

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