Redefining the Food Sector | Interview Campus Residents of Ruigwerk
How can we imagine how food could look like in the future? Ernst and Kamiel of Ruigwerk will show you a possible future in food on the World Design Event in Eindhoven. Their exhibition, themed as ‘Looking back to NOW – from the future’ will help you imagine a possible future in food to look back at now from that perspective. They hope this will help consumers and producers to take and accept the next step in the food-industry.
Ruigwerk – Ernst Ruijgrok & Kamiel Vorwerk – are two designers that want to create ultimate experiences with their installations. It’s their vision to collectively create a world with less ‘mess’ (or waste). To make an effort, they have focused on expositions for the food industry the past years.
In the world of food, it’s very difficult to imagine the next step. Think of a time when there were no paprikas, laundry supplies or other more modern products in the supermarket. Therefore, Ruigwerk tries something differently. Their exposition will bring us to a near future and then look back to current days. They hope this will help consumers and producers to take and accept the next step in the food-industry.
A more recent development in the food sector is the type of light in the garden and greenhouse construction. With the emergence of LED lightning it is now possible to shine pink and purple light on all tomatoes. Where in Westland you were normally looking for an orange sky, you can now see a pink sky.
With the assignment to design the food pavilion on the Embassy of Food terrain, Ruigwerk aims to give consumers and producers a multi-sensoria experience. Visitors will get a completely different perspective on the world of food. That’s one step towards redefining the food sector.