From Luxury to Necessity | On the impact of technological revolutions on everyday life
Upcoming event // 15.06.2017

What do computers and smartphones have in common with railways, electricity, and the automobile? Each triggered a technological revolution that radically changed the way in which we live, work, eat, shop and enjoy ourselves. In this College Talk, Sjoerd Bakker (author of the book ‘From Luxury to Necessity’) will recount the struggles of consumers, businesses and governments to make sense of new technologies and their unexpected uses. This historical perspective sheds new light on the current IT revolution, shows the remarkable similarities between the present and the past, and helps us to understand how new and existing consumer practices evolve with technological innovation.

In his book ‘From Luxury to Necessity’ Sjoerd Bakker shows how these technological revolutions affected everyday life and led to new consumer practices. Even though they would develop into absolute necessities within decades, all of them started as novelties for which a meaningful use was still rather unclear. The true value of the technologies was only realized when consumers started using them as part of new and valuable practices.

From Luxury to Necessity is part of Dasym’s ongoing research activities in support of its investment philosophy. Sjoerd Bakker is an independent researcher and consultant and has been a FreedomLab resident for the last two years.

Thursday 15th of June, 5 to 6:30 PM

Walk-in: 4:45 PM
Address: FreedomLab Campus, Plantage Middenlaan 62, Amsterdam