“Anticipate Your Future By

Redefining Your Present”


We enable organizations and people to have a positive impact on their surroundings, in a time of change (or change of times?). We do so by being a partner to organizations in their innovation process and by being a home for catalysts of change. We do so because the world is in need of alternative ways of organizing large groups and systems, not only to deal with the many changes in our environment but also to actively shape our personal lives, organizations, habitats together.

We facilitate organizations to anticipate their future.


In order to achieve positive impact in a constantly changing environment, organizations need to be able to take control over their own destiny, which is not easy. We facilitate organizations to anticipate the future by helping them to creatively redefine their present, and to become more adaptive. We do so, based on our insights into the ways humans and technology interact.

For too long organizations have been connecting people to systems, instead of designing systems around people.

Human Technologies

Adopting both human and technological lenses is key in our approach to understanding how to redefine, how to become more adaptive and how to scale impact through processes, organizations and systems. For too long organizations have been connecting people to systems, instead of designing systems around people. FreedomLab is constantly engaged with the dilemma of using technology without losing the human essence.

The ultimate result of our process together is the realization of a dynamic equilibrium

Redefining your organization, yourself, together

We believe that organizations can not outsource the process of redefinition. They have to do it themselves, based on their own intrinsic motivation. We can empower them through challenging them, by sharing insights, methods, networks and by enabling them to develop their own transformational capacities. The ultimate result of our process together is the realization of a dynamic equilibrium in which the organization develops and maintains the capacity to constantly redefine itself in the light of change.

We help organizations to develop creative strategies and new services.

Understand by sharing

We empower organizations through tailor-made redefinition programs. Programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. Within these programs facilitators and experts challenge organizations, based on proven and validated methods and our insights from research regarding technology based themes. Together we build scenarios on how people’s relation to the specific organization will change fundamentally through the introduction of new technologies.

These scenarios provide a lens through which organization can look at their present state to recognize new patterns and dynamics that can be used as lever for redefinition. Based on these patterns and dynamics we can help organizations to develop creative strategies and new services. If you want more information on our approach, please don’t hesitate to contact Joyce.

Read all about our services.