We are an institute for redefinition. How do we define an institute for redefinition? We don’t know. FreedomLab is a cross-over innovation hub, a living lab, a future studies think tank, a strategy consultancy, an academy or better: a constant redefinition of these formats. We facilitate organizations to anticipate their future by helping them to creatively redefine their present. We operate on the crossroads of creativity, technology and organisational design.
“Anticipate your future by redefining your present”
“Understand technological developments and their impact on society”
We started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to creatively apply these technologies. Since then we have interviewed over 400 international experts and thought leaders about their vision on future developments in areas such as politics, design, technology and organizational change. With input from these interviews we created a research framework that guides our research, and our practice. The framework is not only used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact.
“We empower our clients through tailor-made redefinition programs”
We empower our clients through tailor-made redefinition programs. Our programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. These facilitators and experts challenge the organization, based on proven and validated methods and our insights from research regarding technology-based themes.
“The Campus supports us to think big” (Wevolver)
In 2014, FreedomLab found the Campus to create a physical environment for crossover innovation. The Campus facilitates interaction between thinking and making, conceptualising and experiencing and speculating and testing. The Campus serves as a trans-disciplinary meeting point for a wide range of experts and professionals, from philosophers and entrepreneurs to engineers and designers. Some of the domains people working on: visual thinking and entrepreneurship, embodied making and IT, food integrity and blockchain, artificial intelligence and governance, innovation history and changing consumer behaviour, circular economy, smart cities and social innovation.
Recent Research & Publications
Infocalypse Now: When Fake becomes the New Normal
Fake News: what is it and what should be done?
While the world is still coming to terms with the existence of fake news, Aviv Ovadya – chief technologist Center for Social Media Responsibility – warns that this is just the beginning of the age of misinformation, which he coins as ‘Infocalypse’. What will happen when anyone can make anything look real? We asked journalist Wouter van Noort (NRC, 1Vandaag), philosopher Jessica van der Schalk (FreedomLab Thinktank) and branding expert prof. Roland van der Vorst (TU Delft, FreedomLab).