Anticipate your future.
Redefine your present.

FreedomLab | Institute for Redefinition

 

Let us help you to redefine your organisation

Reconnect, Reengage, Rethink, Redefine

 

We shape our tools and thereafter our tools shape us

How do humans and technology interact?

 

Generative culture has a place

Experience the future organisation

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“Anticipate your future by redefining your present”

We are an institute for redefinition. How do we define an institute for redefinition? We don’t know. FreedomLab is a cross-over innovation hub, a living lab, a future studies think tank, a strategy consultancy, an academy or better: a constant redefinition of these formats. We facilitate organizations to anticipate their future by helping them to creatively redefine their present. We operate on the crossroads of creativity, technology and organisational design.

Our Approach

“Understand technological developments and their impact on society”

We started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to creatively apply these technologies. Since then we have interviewed over 400 international experts and thought leaders about their vision on future developments in areas such as politics, design, technology and organizational change. With input from these interviews we created a research framework that guides our research, and our practice. The framework is not only used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact.

Our Research

“We empower our clients through tailor-made redefinition programs”

We empower our clients through tailor-made redefinition programs. Our programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. These facilitators and experts challenge the organization, based on proven and validated methods and our insights from research regarding technology-based themes.

Our Services

“The Campus supports us to think big” (Wevolver)

In 2014, FreedomLab found the Campus to create a physical environment for crossover innovation. The Campus facilitates interaction between thinking and making, conceptualising and experiencing and speculating and testing. The Campus serves as a trans-disciplinary meeting point for a wide range of experts and professionals, from philosophers and entrepreneurs to engineers and designers. Some of the domains people working on: visual thinking and entrepreneurship, embodied making and IT, food integrity and blockchain, artificial intelligence and governance, innovation history and changing consumer behaviour, circular economy, smart cities and social innovation.

Our Campus

icon-fl-76x47 Latest news

icon-fl-76x47 Agenda

icon-fl-76x47 Meet the people

Arief Hühn

Researcher & Strategist FreedomLab

Prof. Roland van der Vorst

Managing Director FreedomLab

Haroon Sheikh

Hegemonic Expert, Researcher, ThinkTank

Eva Wubbe

Community & Business development

Mike Overdijk

Jam Visual Thinking

Erwin Blom

Fast Moving Targets

Bram Geenen

Wevolver

Maarten den Braber

Next Health

icon-fl-76x47 Recent Research & Publications

Infocalypse Now: When Fake becomes the New Normal

Fake News: what is it and what should be done?

While the world is still coming to terms with the existence of fake news, Aviv Ovadya – chief technologist Center for Social Media Responsibility – warns that this is just the beginning of the age of misinformation, which he coins as ‘Infocalypse’. What will happen when anyone can make anything look real? We asked journalist Wouter van Noort (NRC, 1Vandaag), philosopher Jessica van der Schalk (FreedomLab Thinktank) and branding expert prof. Roland van der Vorst (TU Delft, FreedomLab).

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