We are an institute for redefinition. How to define an institute for redefinition? We don’t know. FreedomLab is a strategy consultancy, a cross over innovation hub, a living lab, a future studies think tank, an academy or better: a (constant) redefinition of these formats. We facilitate organizations to anticipate the future by helping them to creatively redefine their present. We operate on the crossroads of creativity, technology and organisational design.
“Anticipate your future by redefining your present”
“Understand technological developments and their impact on society”
We started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to to creatively apply these technologies. Since then we interviewed over 400 international experts and thought leaders their vision on future developments in area’s such as politics, design, technology and organizational change. With input from the interviews we created a research framework that guides our research, and our practice. The framework not only is used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact.
“We empower our clients through made to measure redefinition programs”
We empower our clients through made to measure redefinition programs. Programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. These facilitators and experts challenge organizations, based on proven and validated methods and our insights from research regarding technology based themes.
“Our open campus serves as a living lab, where we practice what we preach, and where organizations can experience crossover innovation, and participate in it”
In 2014 FreedomLab established the FreedomLab Campus in the center of Amsterdam. The campus, home to almost 100 cathalysts of change, serves as a trans disciplinary meeting point for a wide range of experts and professionals. On the campus you will encounter scientists, artists, philosophers, designers, engineers or entrepreneurs working together on crossover innovation and complex problems. The open campus serves as a living lab, where we practice what we preach, and where organizations can experience crossover innovation, and participate in it. The FreedomLab Campus is designed as one big comfortable living room, while dressed with all kind of state of the art new technologies to experience the 21st century challenges first hand.
Serious Creativity In Action
“ Facts are the enemy of truth”
Recent Research & Publications
Big Data: Volume, Variety, Velocity and Value?
What is Big Data is the cornerstone question of this research.
What is Big Data is the cornerstone question of this research. While a lot of focus is on Volume, demanding new approaches to ICT infrastructures, the Variety is more challenging. How to combine the structured dataset of organizations with the unstructured data of consumers apps like Twitter or Facebook for example.