Anticipate your future.
Redefine your present.

FreedomLab | Institute for Redefinition


Let us help you to redefine your organisation

Reconnect, Reengage, Rethink, Redefine


We shape our tools and thereafter our tools shape us

How do humans and technology interact?


Generative culture has a place

Experience the future organisation


“Anticipate your future by redefining your present”

We are an institute for redefinition. How do we define an institute for redefinition? We don’t know. FreedomLab is a cross-over innovation hub, a living lab, a future studies think tank, a strategy consultancy, an academy or better: a constant redefinition of these formats. We facilitate organizations to anticipate their future by helping them to creatively redefine their present. We operate on the crossroads of creativity, technology and organisational design.

Our Approach

“Understand technological developments and their impact on society”

We started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to creatively apply these technologies. Since then we have interviewed over 400 international experts and thought leaders about their vision on future developments in areas such as politics, design, technology and organizational change. With input from these interviews we created a research framework that guides our research, and our practice. The framework is not only used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact.

Our Research

“We empower our clients through tailor-made redefinition programs”

We empower our clients through tailor-made redefinition programs. Our programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. These facilitators and experts challenge the organization, based on proven and validated methods and our insights from research regarding technology-based themes.

Our Services

“The Campus supports us to think big” (Wevolver)

In 2014, FreedomLab found the Campus to create a physical environment for crossover innovation. The Campus facilitates interaction between thinking and making, conceptualising and experiencing and speculating and testing. The Campus serves as a trans-disciplinary meeting point for a wide range of experts and professionals, from philosophers and entrepreneurs to engineers and designers. Some of the domains people working on: visual thinking and entrepreneurship, embodied making and IT, food integrity and blockchain, artificial intelligence and governance, innovation history and changing consumer behaviour, circular economy, smart cities and social innovation.

Our Campus

icon-fl-76x47 Latest news

Energy and EnvironmentNewsSociety and CultureTechnology and InnovationThe Macroscope
June 1, 2018

Deep Transitions

We have written before about the notion of technological revolutions (e.g. the steam engine, electricity or IT) and how these revolutions, for better or worse, have radically reshaped the economy,…
HealthNewsSociety and CultureThe Macroscope
June 1, 2018

Disappearing rhythms

Modern technology has a liberating effect in that it enables us to gain more control over our daily lives and frees us from the structures of traditional societies and nature.…
FoodNewsThe Macroscope
June 1, 2018

A future-proof Dutch agrofood sector

Global food exports have increased ninefold in the past generation and the Netherlands is the second biggest exporter after the U.S. But global food trade has become more than “just”…
NewsTechnology and InnovationThe Macroscope
June 1, 2018

The Selfish Ledger

What happened? The Verge published an internal company video from Google that supposedly leaked from the Google X department. The video shows a speculative design concept coined 'The Selfish Ledger'…
MediaNewsSociety and CultureThe Macroscope
June 1, 2018

The shaky rise of digital gambling

What happened? In the last few weeks, the U.S. repealed a federal ban on sports betting, while the U.K. heavily restricted betting on gambling machines and Belgium declared loot boxes…
EconomyHegemonic ShiftNewsPoliticsPublications in the mediaResearchSociety and Culture
May 29, 2018

Hoeveel conflicten kan Amerika tegelijk aan?

Meteen nadat Trump de nucleaire deal met Iran verscheurde, liepen de spanningen in het Midden-Oosten hoog op. Israël bombardeerde Iraanse doelen in Syrië; Amerika opende zijn controversiële ambassade in Jeruzalem;…

icon-fl-76x47 Agenda

ThingsCon Salon #12 | The Internet of Sleep (ENG) (FRI 01.06 | 4 – 8 PM)

Fixing the Internet: Privacy and Data Beyond GDPR (ENG) (WED 06.06 | 4 – 6 PM)

Future Affairs #3: Designer Crops | Hoe gentech en data ons eten radicaal veranderen (WOE 27.06)

icon-fl-76x47 Meet the people

Arief Hühn

Researcher & Strategist FreedomLab

Prof. Roland van der Vorst

Managing Director FreedomLab

Haroon Sheikh

Hegemonic Expert, Researcher, ThinkTank

Eva Wubbe

Community & Business development

Mike Overdijk

Jam Visual Thinking

Erwin Blom

Fast Moving Targets

Bram Geenen


Maarten den Braber

Next Health

icon-fl-76x47 Recent Research & Publications

Big Data: Volume, Variety, Velocity and Value?

What is Big Data is the cornerstone question of this research.

What is Big Data is the cornerstone question of this research. While a lot of focus is on Volume, demanding new approaches to ICT infrastructures, the Variety is more challenging. How to combine the structured dataset of organizations with the unstructured data of consumers apps like Twitter or Facebook for example.

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