Anticipate your future.
Redefine your present.

FreedomLab | Institute for Redefinition


Let us help you to redefine your organisation

Reconnect, Reengage, Rethink, Redefine


We shape our tools and thereafter our tools shape us

How do humans and technology interact?


Generative culture has a place

Experience the future organisation


“Anticipate your future by redefining your present”

We are an institute for redefinition. How do we define an institute for redefinition? We don’t know. FreedomLab is a cross-over innovation hub, a living lab, a future studies think tank, a strategy consultancy, an academy or better: a constant redefinition of these formats. We facilitate organizations to anticipate their future by helping them to creatively redefine their present. We operate on the crossroads of creativity, technology and organisational design.

Our Approach

“Understand technological developments and their impact on society”

We started in 2000 as a Future Studies think tank, conducting research into emerging technologies, and the possibilities to creatively apply these technologies. Since then we have interviewed over 400 international experts and thought leaders about their vision on future developments in areas such as politics, design, technology and organizational change. With input from these interviews we created a research framework that guides our research, and our practice. The framework is not only used to understand technological developments, but also their impact on society, and the way organizations can redefine themselves in the light of this impact.

Our Research

“We empower our clients through tailor-made redefinition programs”

We empower our clients through tailor-made redefinition programs. Our programs are carefully designed innovation processes in which stakeholders from organizations work together with experienced facilitators and renowned experts. These facilitators and experts challenge the organization, based on proven and validated methods and our insights from research regarding technology-based themes.

Our Services

“Our open campus serves as a living lab, where we practice what we preach, and where organizations can experience crossover innovation, and participate in it”

In 2014 FreedomLab established the FreedomLab Campus in the center of Amsterdam. The campus, which is home to almost 100 catalysts of change, serves as a trans-disciplinary meeting point for a wide range of experts and professionals. On the campus you will encounter scientists, artists, philosophers, designers, engineers and entrepreneurs working together on crossover innovation and complex problems. The open campus serves as a living lab, where we practice what we preach, and where organizations can experience crossover innovation and participate in it. The FreedomLab Campus is designed as one big comfortable living room, while fitted out with all kinds of state of the art new technologies in order to experience the 21st century challenges, first hand.

Our Campus

icon-fl-76x47 Latest news

Living Lab | Project Media Mile

People over Function | Discoveries in the field of creative-problem solving

Welcome Wevolver | Open source platform for hardware development

Campus | Offices available

icon-fl-76x47 Agenda

We’re programming more events starting this September.
So stay tuned and subscribe to our newsletter below.

Organising an event, meetup or brainstorm?
Contact to host it at FreedomLab Campus.

icon-fl-76x47 Meet the people

Jörgen van der Sloot

Co-founder/ Program director FreedomLab

Prof. Roland van der Vorst

Managing Director FreedomLab

Haroon Sheikh

Expert and senior researcher

Jeroen van Mastrigt

Creative Director FreedomLab

Mike Overdijk

Managing Partner at Jam Visual Thinking

Erwin Blom

Owner at Fast Moving Targets

Emer Beamer

Social designer at Designathon

Maarten den Braber

COO at SingularityU The Netherlands

icon-fl-76x47 Recent Research & Publications

Big Data: Volume, Variety, Velocity and Value?

What is Big Data is the cornerstone question of this research.

What is Big Data is the cornerstone question of this research. While a lot of focus is on Volume, demanding new approaches to ICT infrastructures, the Variety is more challenging. How to combine the structured dataset of organizations with the unstructured data of consumers apps like Twitter or Facebook for example.

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